The Story
The scientific algorithm behind
start right was developed in 2016.
Over the years of 2017 & 2018 the simulation was refined and tested, together with the world's greatest marathons and the world-leading university in crowd science.
The Vision
We support races of any distance
to understand and use the
important connections between
the start of a race and all its
resources on the course and
at the finish.
.
The Technology
Start Right uses multiple
dimensions to setup a unique simulation for races
of any distance and any size.
Once set up, different scenarios
can be tested within
few minutes.

How it works

Sophisticated
By using scientifically developed algorithms and up to 6.5 million calculations, we uncover the utilization of the finish and every point on the course at any time of the race.
Accurate
Working with the
world-leading marathons
we reach an accuracy
of above 99.5 % between
calculation vs. actual times.

What we can do for your event
Start Right is used by leading races world wide. Once your event is modeled, we can simulate your race and give insights into any of the below questions...
- expansion strategy to allow more runners
- necessary road width
- road closure
- adjustment of resources
- coordination with television broadcasts
- test your start procedure
- course crossing times
- decision support for emergencies
- synchronization of junctions and merging
- live adjustment to mid-race changes
- staffing on the course and at the finish
... and more.


Get a
quote
- Simulation for your event
- We can test unlimited scenarios and questions for you
- Support by Chicago Event Management or SCC EVENTS Berlin
Please reach out for further information and pricing.

Start Right is unique
and meets the needs
of any race with
quality and ambitions.
Dave Cundy
Vice President
Association of International Marathons

The accuracy of Start Right
is the result of dedication
and hard work for our sport.
Mike Nishi
General Manager
Bank of America Chicago Marathon

Start Right may very well
move a whole industry
forward.
Mark Milde
Race Director
BMW BERLIN-MARATHON

A great example for
crowd science. While also understanding the nature
of running events 100%.
Dr. G. Keith Still
Professor of Crowd Science
Manchester Metropolitan University
